Scottie Pippen

Scottie Pippen Partners with Market America to Unveil New Prime™Joints Support Formula by Isotonix® at 2010 International Convention

FOR IMMEDIATE RELEASE

GREENSBORO, N.C. (JULY 26, 2010) – Market America President & CEO, JR Ridinger announced today that Scottie Pippen, six-time NBA world champion, seven-time NBA All-Star and one of the 50 greatest players in NBA history, will partner with Market America to introduce its new product, Prime™ Joints Support Formula by Isotonix®. Pippen will be the official ambassador for this new product and will introduce this partnership officially during Market America’s 2010 International Convention in Greensboro, NC, Aug 5- 8th.

Market America (www.marketamerica.com) is excited to have Pippen join the team and become an ambassador for Prime™ Joints Support Formula by Isotonix®. Prime™ Joints Support Formula by Isotonix® will be the most comprehensive joint health nutraceutical on the market today, offering scientifically-researched ingredients with the most advanced delivery method to maximize optimal health. Prime™ Joints Support Formula by Isotonix® is the only product on the market delivering glucosamine, Pycnogenol and hyaluronic acid in isotonic form, making the absorption of nutrients highly efficient while delivering maximum results.*

Pippen will also help pioneer Market America’s new NPO Program, allowing non-profits to take part in the Unfranchise® business platform (http://www.unfranchise.com/). With over 1.5 million non-profits across the country, Market America is leading the way to help them generate the capital they need, using the unique tools and methods available through Market America.

“We are thrilled to have Scottie join the Market America team!” said Ridinger. “Market America is leading the way on many fronts, including technology, internet shopping, up to 35% cash back on all purchases, integrating health and wellness into our product line and now with Scottie Pippen leading Prime™ Joints Support Formula by Isotonix®, we will have the total package,” said Ridinger.

This year marks the 18th consecutive time Market America has held its annual Convention in Greensboro, home of its worldwide headquarters. The convention provides Market America Customer Managers, from across the world with business and product training, product demonstrations and leadership from the company’s executive team, field leaders and industry experts.

ABOUT MARKET AMERICA

Market America is a product brokerage and Internet marketing company that specializes in One-to- One-Marketing. With more than six million customers and 180,000 Customer Managers worldwide, the company has generated over $3 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO James Ridinger and employs over 550 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at www.marketamerica.com.

*These statements have not been evaluated by the Food and Drug Administration. This product(s) is not intended to diagnose, treat, cure or prevent any disease.