Promotional Nuggets

• 53% of US Consumers own a logoed pen or pencil

• 46% of US Consumers own a promotional t-shirt.  Average person who owns a promotional t-shirt has 8 promotional t-shirts

• 17% of US Consumers own a promotional desk accessory

• 14% of US Consumers own custom branded drinkware

• 9% of US Consumers own a custom branded flash drive

• Worldwide Wow. Over one-half (52%) of the time, products give consumers a more favorable impression of the advertiser, a trend seen in every country surveyed.

• Generating New Business. One-third of U.S. consumers say they are more likely to do business with an advertiser after getting their logoed product.

• Safe, Healthy Cities. In Dallas and Montreal, 11% of consumers own promotional health and safety items, versus the U.S. average of 8%.

• Top 3 Products. Writing instruments (50%), shirts (43%) and bags (29%) were the most popular products by category in the U.S.

• Superior Pass-Along Value. Sixty-six percent of U.S. respondents give away unwanted items to someone else

• Bags are Big. In the U.S., 29% of consumers who own promo products own a promotional bag

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